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Analytics & Data

Know what to do next.

Clear measurement and useful reporting, built around the decisions your team needs to make.

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What we do

Considered from every angle.

More data is only useful when it answers a question. We connect your sources, check how events are tracked and build reporting that helps you understand what is happening.

Measurement planning

A practical definition of the events, conversions and questions your reporting should cover.

Tracking & validation

Analytics and tag setup, with checks that the events and values arrive as expected.

Dashboards & reporting

Connected views of the metrics your team needs, with shared definitions.

Analysis & recommendations

Funnel reviews and findings translated into specific next actions.

How we work

Close collaboration. Better decisions.

We start with the decisions, then work back to the data. Tracking is checked before dashboards are built, with definitions and handover notes your team can use.

  1. Agree the direction

    Understand the problem, choose the priorities and agree the scope before the work begins.

  2. Make it together

    Work directly with the people doing the work. See progress, test ideas and give feedback as it develops.

  3. Put it to work

    Review the details, deliver the work and make sure your team has what it needs to take it forward.

Let’s talk about your project.

Bring the idea, the challenge or the thing that needs fixing. We’ll work out the right scope with you.

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Explore starting prices

Every project is scoped individually. Starting prices are a guide; your final quote follows the agreed scope.

Analytics & Data | Arcum | Web, app & AI development